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2 Spread Editorial Design
Programs Used: Adobe Photoshop and Adobe InDesign
Project Brief: For the 2 spread magazine project, I picked an article on the topic I was interested in. This article ended up being a Newsweek Article titled "Deaths of Young Men Fuel Chicago Serial Killer Fears". Over the course of a month, I learned about column layout, text size for print publications (particularly for magazines), how to pick pull-quotes and balance text with visuals.
To start, I chose the map image on the left as I found it matched the title well. I then edited the photo in Adobe Photoshop, turning the image black and white and brought the red back in. This led me to using my current red, grey, black, and white color palette to create a sense of cohesion with the large image. I decided to keep the rest of the photos in color as they weren’t as impactful in black and white.
This stylescape is inspired by Russian Constructivism, a movement that emphasized bold, geometric design and functionality for social change. For Rebuilding Together Metro Chicago, we’ve adapted these principles to communicate their mission of revitalizing communities with a dynamic, purpose-driven aesthetic—focusing on impact, unity, and transformation through strong colors and modern, functional design.
BOTB LOGO
The client requested a logo for their annual "Battle of the Bands" fundraising event, aiming for a design that stood apart yet still connected to their main logo. The logo features an expanded color palette with more of their secondary brand colors, along with a grungy, rough-edged aesthetic to capture the event’s energy while maintaining a connection to their primary logo through the use of geometric shapes and color blocking.
Early Design Variants
Exploring Color Variants
Social Media Templates
Project Brief:
The client requested a set of social media templates that can be easily updated each year. The set includes:
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A template to showcase the bands' names.
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Two variants to add sponsor logos.
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Have information about the event (date/address) on both templates.
A key consideration is that sponsors might provide non-transparent logos, so the design should feature a background that still looks visually appealing with these types of logos. The templates should be versatile, aligned with the client's branding, and easily adaptable for future events.
Vehicle Wrap
Project Brief:
The client requested a van wrap design that creatively incorporates their logo, with the idea of splitting it up to wrap around the van. They preferred to stick to their primary brand colors to maintain consistency with their national brand. The design should also include various contact methods, including a QR code, and feature their mission statement to clearly communicate their values and make it easy for potential customers to connect. The wrap should be eye-catching, professional, and align with Rebuilding Together brand standards.
Event Pamphlet
Project Brief:
To strengthen community engagement and streamline communication, this project introduces a cohesive and visually engaging pamphlet that replaces the organization's previous system of multiple flyers. The new design brings together all essential information for prospective volunteers into a single, accessible format—highlighting Rebuilding Together Metro Chicago's mission to repair homes, revitalize communities, and rebuild lives. With a clear, inviting layout and impactful storytelling, this pamphlet aims to make it easier for prospective volunteers to connect with the mission and take action through service.
